Indian Handlooms Riding the New Wave

Handloom industry in India is witnessing one of its biggest revivals in its history This has been mainly possible due to three important factors:

• preference for unique designs and fabrics by consumers
• e-commerce and proactive government support.
• The world is moving back to eco-friendly and organic for its own good and handloom saree just that.

A promising industry with a potential to grow immensely in the future, there are a few areas in Handloom sector that need immediate attention for it to boom:

Looms: There is a need for setting up an industrial scale loom setup to ensure continued produce for the country and also cater to the global supply. This level of organizing and streamlining at an industrial scale will ensure synergy between product design, loom design, yarn procurement and market linkages along with consistency in quality fabric, high-quality dyeing, bulk buying discounts, mass scale handloom fabric production and more concentrated market linkages for uniform demand across the year.

Dyeing: Setting up of industrial-scale dyeing centres across India for natural dyeing to provide consistent quality fabric at scale to global customers.

Sericulture: Silk is a major fiber used in almost all the weaves across all handloom clusters. Although India is the largest consumer of silk our consumption far exceeds the production, leading to imports from countries like China. Setting up of more sericulture units will ensure less import of silk.

Design centres: The most distinct quality of handlooms is that each product is unique. But what today’s weavers lack is design ideas. Leveraging on the uniqueness of handlooms, a model can be created where a large pool of designers can share their creative ideas and help in churning out unique designs for each handloom weaving type thus creating a rapid supply of fashions in handloom.

Skill enhancement centres: With an increase in number of handlooms across India, there will also be a need for weaving talent in locations where the industrial scale handloom parks are set up. Handloom industry can be a great way to bring back focus on rural development and also solve unemployment issues.

There is no doubt that handloom industry is going to play pivotal role in global fashion in the near future. All it needs is a little awareness and streamlining to give wings to its flight. Handloom sarees 

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